\u062f\u0633\u062a\u0648\u0631\u0629 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u0628\u0647 \u0627\u064a\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a:<\/strong><\/p>\n(\u0647\u0632\u064a\u0646\u0647 \u0635\u0631\u0641 \u0634\u062f\u0647 \u0631\u0648\u064a \u062a\u0628\u0644\u064a\u063a \u0622\u0646)\/ (\u0627\u0631\u0632\u0634 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u064a) = \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u064a\u0647 \u062a\u0628\u0644\u064a\u063a\u0627\u062a<\/p>\n
\u0645\u0646\u0627\u0628\u0639<\/p>\n
1 – “\u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u064a \u062a\u0628\u0644\u064a\u063a\u0627\u062a \u062a\u062c\u0627\u0631\u064a” \u061b \u0645\u0627\u0643\u0633 \u0633\u0627\u062a\u0631\u0644\u0646\u062f\u061b \u062a\u0631\u062c\u0645\u0647 \u0633\u064a\u0646\u0627\u0642\u0631\u0628\u0627\u0646\u0644\u0648\u061b \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0645\u0628\u0644\u063a\u0627\u0646\u061b \u062a\u0647\u0631\u0627\u0646 1380.
\n2 – “\u0627\u0635\u0648\u0644 \u0628\u0627\u0632\u0627\u0631\u064a\u0627\u0628\u064a”\u061b \u0641\u064a\u0644\u064a\u067e \u0643\u0627\u062a\u0644\u0631 \u0648 \u06af\u0631\u064a \u0622\u0631\u0645\u0633\u062a\u0631\u0627\u0646\u06af\u061b \u062a\u0631\u062c\u0645\u0647 \u0628\u0647\u0645\u0646 \u0641\u0631\u0648\u0632\u0646\u062f\u0647 \u061b \u0646\u0634\u0631\u0622\u0632\u0645\u0648\u0646 \u0628\u0627 \u0647\u0645\u0643\u0627\u0631\u064a \u0634\u0631\u0643\u062a \u0622\u062a\u0631\u067e\u0627\u062a \u061b\u0686\u0627\u067e \u062f\u0648\u0645\u061b \u062a\u0647\u0631\u0627\u0646 1377.
\n3 – “22 \u0642\u0627\u0646\u0648\u0646 \u062b\u0627\u0628\u062a \u0628\u0631\u0627\u064a \u062a\u062b\u0628\u064a\u062a \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u064a” \u061b \u0627\u0644 \u0631\u0627\u064a\u0632 \u0648 \u0644\u0648\u0631\u0627 \u0631\u0627\u064a\u0632\u061b \u062a\u0631\u062c\u0645\u0647 \u0645\u0646\u064a\u0698\u0647 \u0628\u0647\u0632\u0627\u062f\u061b \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0633\u064a\u062a\u0647 \u061b\u0686\u0627\u067e \u0627\u0648\u0644\u061b \u062a\u0647\u0631\u0627\u0646 1381.
\n4 -” \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u064a \u0641\u0631\u0647\u0646\u06af \u062a\u0628\u0644\u064a\u063a\u0627\u062a”\u061b \u0645\u062d\u0645\u062f \u0631\u0636\u0627 \u0645\u062d\u0645\u062f\u064a\u200c\u0641\u0631\u061b \u0633\u0627\u0632\u0645\u0627\u0646 \u0686\u0627\u067e \u0648 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u0632\u0627\u0631\u062a \u0641\u0631\u0647\u0646\u06af \u0648 \u0627\u0631\u0634\u0627\u062f \u0627\u0633\u0644\u0627\u0645\u064a\u061b \u062a\u0647\u0631\u0627\u0646 1377.
\n5 – “\u062a\u062d\u0644\u064a\u0644 \u067e\u064a\u0627\u0645\u200c\u0647\u0627\u064a \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u064a” \u061b \u062f\u0627\u0646\u064a\u0644 \u0631\u0627\u064a\u0641\u060c \u0627\u0633\u062a\u0641\u0646 \u0644\u064a\u0633\u064a\u060c \u0641\u0631\u064a\u062f\u0631\u064a\u0643 \u062c\u064a. \u0641\u064a\u0643\u0648 \u061b \u062a\u0631\u062c\u0645\u0647 \u0645\u0647\u062f\u062e\u062a \u0628\u0631\u0648\u062c\u0631\u062f\u064a \u0639\u0644\u0648\u064a\u061b \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0633\u0631\u0648\u0634 \u0648 \u0645\u0631\u0643\u0632 \u062a\u062d\u0642\u064a\u0642\u0627\u062a\u060c \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0648 \u0633\u0646\u062c\u0634 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u064a \u0635\u062f\u0627 \u0648 \u0633\u064a\u0645\u0627\u064a \u062c\u0645\u0647\u0648\u0631\u064a \u0627\u0633\u0644\u0627\u0645\u064a \u0627\u064a\u0631\u0627\u0646\u061b \u062a\u0647\u0631\u0627\u0646 1387.<\/p>\n
6) “Creating Powerfull Brands”; De Chernatony, Leslie & McDonald, Malcolm;Butterworth_Heinemann Publishing;1998.
\n7) “Linking Advertising and Brand Value”; Herremans, Irene M. & Ryans, John K. ,Jr, & Aggarwal, Raj;2000.
\n8) “Determinig the Optimal Return on Investment for an Advertising Campaign”; Danaher, Peter J. & Rust, Roland T.; European Journal of Operational Research 95 (1996); 511-521.
\n9) “Ameans-end Analysis of Brand Persuasion through Advertising”; Reynolds,Thomas J. & Gengler, Gharles E. & Howard, Daniel J.; Internatinal Journal of Marketing Research<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0645\u062f\u064a\u0631\u064a\u062a \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u00a0 \u00a0 \u0639\u0646\u0627\u0648\u06cc\u0646 1- \u0686\u06a9\u06cc\u062f\u0647 2- \u0645\u0642\u062f\u0645\u0647 3- \u0645\u062f\u06cc\u0631\u06cc\u062a<\/a> \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc 4- \u062a\u062f\u0648\u06cc\u0646 \u0631\u0627\u0647\u0628\u0631\u062f\u06cc 5- \u0627\u0628\u0639\u0627\u062f \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc 6- \u0627\u0631\u0632\u0634 \u0622\u0646 7- \u0627\u0631\u0632\u0634 \u0645\u0627\u0644\u06cc 8- \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc 9- \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc 10- \u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc \u0686\u0643\u064a\u062f\u0647 \u0645\u062f\u064a\u0631\u064a\u062a \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u064a \u062a\u0644\u0627\u0634 \u062f\u0627\u0631\u062f \u062a\u0627 \u0628\u0627 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u064a\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u064a\u0632\u064a\u060c \u0627\u062c\u0631\u0627 \u0648 \u0643\u0646\u062a\u0631\u0644\u060c \u0628\u0631\u0627\u064a […]<\/p>\n","protected":false},"author":1,"featured_media":1421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523,510,72,32,508,509],"tags":[312,541,528,529,521,612,530,534,519,73,537,538,539,535,536,532,540,74,291,280,307,318,84,533,248,130],"_links":{"self":[{"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/posts\/1568"}],"collection":[{"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":1,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1569,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1569"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/media\/1421"}],"wp:attachment":[{"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marketingdoctor.ir\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}